Develop your own marketing communication model derived from academic Assignment - 1

Develop your own marketing communication model derived from academic research. Use this model to analyse the Marketing Communications Campaign of your chosen FMCG (Nescaf) brand - Assignment Example Marketing communications, as defined by Egan (2007, p. 1), is â€Å"the means by which a supplier of goods, services, values and/or ideas represent themselves to their target audience with the goal of stimulating dialogue leading to a better commercial or other relationships†. Marketing communications is said to be good when it takes into account three primary elements i.e. audience, message and media (Dahlà ©n, Lange & Smith 2009). These three elements are interlinked and the decision regarding marketing communication tools must take into account all three of them. Marketing communication tools are also known as marketing communications mix or promotional mix. Egan (2007, p. 17) defined these tools as â€Å"tools used in marketing communications such as advertising, sales promotion, public relations, personal selling, direct marketing etc†. Now the company has to decide how well it can integrate these tools in order to ensure they get a positive feedback from the whol e communication process. Communication process is presented below. There are several marketing communications models developed after much research on the effect of communications on product marketing. All of them try to explore different facets on how consumers perceive information provided to them by the marketer and how they react to it. Since positive reaction/feedback enhance company’s profits therefore communicating a product in a right manner to the target audiences is very important. Following head discusses the marketing communication models in detail with particular emphasis on two models, Strong’s AIDA model and Mindscape of Integrated Marketing Communications Model (extended version presented by Hartley & Pickton 2010). Marketing communications which is also referred to as Integrated Marketing Communications is â€Å"a process of using a wide range

Does Science Aim at the Truth Essay Example | Topics and Well Written Essays - 2000 words

Does Science Aim at the Truth - Essay Example Other philosophers have also extended Plato’s ideas on knowledge, especially by focusing on how beliefs can be separated from truths. In Discourse, Descartes (1985, p. 131) says that something can only be known if you believe it, if it is truth, and if you have evidence supporting the belief. This is similar to Plato’s approach. The only difference is that Descartes takes a slightly more practical approach and consider how people can justify their belief in something. The answer is that people justify their belief via evidence. If they have evidence that supports their belief, they have a reason to say that their belief is true. This suggests that the scientific approach is based on finding the truth, since it also uses evidence to support beliefs. Another philosopher that provides information on the topic is Lonergan. The focus of Lonergan’s philosophy is how ideas are created and used to create knowledge. In Insight: A Study of Human Understanding (1957, p. 32) Lonergan argues that individuals gain knowledge by questioning the data that is attained from experience. According to Lonergan, facts and knowledge are based in reality. However, people do not automatically have an understanding of facts and knowledge. Instead, people have to gain an understanding by questioning and considering their experience. In some cases, people will make assumptions about the world based on experience. They will then test these assumptions to see if they are correct. In proposing this view, Lonergan is not talking about a scientific approach, but is simply talking about how people learn about the world and acquire knowledge. The interesting thing is that his approach mirrors the scientific method. The scientific metho